Serving up insurance in a retail setting

Sony Life Financial Advisers managing director and CEO Fumio Aono says the new LiveLife store gives consumers an option to meet relationship managers in a comfortable area at their convenience. Families looking for life protection are the firm's targ
Sony Life Financial Advisers managing director and CEO Fumio Aono says the new LiveLife store gives consumers an option to meet relationship managers in a comfortable area at their convenience. Families looking for life protection are the firm's target group of consumers.ST PHOTO: YEN MENG JIIN

Sony Life Financial Advisers opens walk-in store offering financial planning services

New kid on the block Sony Life Financial Advisers has opened a new outlet that has eight relationship managers on hand to offer advice on buying insurance products and financial planning services.

The 890 sq ft walk-in store at Westgate, which opened last Friday was inspired by similar outlets in Japan that have proven highly popular.

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A version of this article appeared in the print edition of The Sunday Times on July 22, 2018, with the headline 'Serving up insurance in a retail setting'. Print Edition | Subscribe