Me & My Career: Pivoting from trade shows to e-commerce and social media
In this series, individuals share their career journeys and provide an inside look into their jobs and industries. This week we look at marketing in wholesale trade.
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Mr Jonathan Chung, marketing manager at technology products distributor Ban Leong Technologies.
PHOTO: BAN LEONG TECHNOLOGIES
SINGAPORE - Selling products from one business to another used to centre on trade shows and face-to-face meetings, but now it can even take place over social media.
Marketing manager Jonathan Chung and his team, for example, use professional networking platform LinkedIn to post content and connect with potential customers and partners.