Me and My Money: Turning durian dreams into a fruitful enterprise

Royal Durian co-founder Jeremy Chew did all he could to keep his business afloat and his efforts paid off.
Royal Durian co-founder Jeremy Chew did all he could to keep his business afloat and his efforts paid off.ST PHOTO: MARK CHEONG

SINGAPORE - Dreaming of being a durian seller might not strike most as a desirable business plan but financial consultant Jeremy Chew turned it into a fruitful endeavour - one has no intention of giving up.

That dire prospect loomed large last year when the pandemic dealt his firm Royal Durian a near mortal blow but Mr Chew, 31, has marshalled every resource he can find to stay afloat.

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