Small Change

Make loyalty schemes fuss-free at malls

Score points with customers by tapping technology to make their experience a breezy one

It is showtime for my wife and me after we recently paid $45 for 10 tickets to watch weekday movies in a Cathay cineplex before 5pm on weekdays. Each ticket comes with a hot drink too.

But I had hesitated for a bit before stumping up cash for the deal.

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A version of this article appeared in the print edition of The Sunday Times on January 13, 2019, with the headline 'Make loyalty schemes fuss-free at malls'. Print Edition | Subscribe