Small Change

It's time for firms to be upfront in ads, please

Waiting for consumers to learn the truth after being enticed leaves a bitter aftertaste


Spend $60 on fuel and get a set of cutlery. That was the pitch not long ago from a petrol station chain I regularly patronise.

So when I was at the payment counter and the employee did not hand over the item after the bill came up to $72, I asked politely: "Isn't there a free cutlery set?"

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A version of this article appeared in the print edition of The Sunday Times on November 24, 2019, with the headline 'It's time for firms to be upfront in ads, please'. Print Edition | Subscribe