How Fendi is reinventing avant garde
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A display of luxury handbags at Palazzo Fendi, Fendi's flagship store, in Rome, Italy.
PHOTO: BLOOMBERG
When Mr Serge Brunschwig arrived in Rome almost five years ago to become Fendi’s chief executive, he was confronted with a conundrum: The company was struggling to find skilled workers.
The problem left the 62-year-old McKinsey alumnus taken aback.

