How Fendi is reinventing avant garde

A display of luxury handbags at Palazzo Fendi, Fendi's flagship store, in Rome, Italy. PHOTO: BLOOMBERG
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When Mr Serge Brunschwig arrived in Rome almost five years ago to become Fendi’s chief executive, he was confronted with a conundrum: The company was struggling to find skilled workers.

The problem left the 62-year-old McKinsey alumnus taken aback.

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