Me & My Money
From supplier to roaster: How Kim Guan Guan Coffee founder took control of quality
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Kim Guan Guan Coffee founder Jason Soon (left) with his son Nigel Soon, who heads the company’s consumer-focused brand Kim’s Duet.
ST PHOTO: LIM YAOHUI
- Jason Soon founded Kim Guan Guan Coffee in 1988, overcoming early financial struggles by learning roasting to ensure quality and control.
- The company now roasts and supplies traditional coffee to over 1,500 F&B businesses and consumers through online platforms like Shopee.
- Soon emphasises reinvesting profits, digital growth, and valuing hard work and family.
AI generated
SINGAPORE – Jason Soon was fresh out of national service when a relative asked if he was keen to start a business selling coffee powder. He was, given the booming coffee shop scene then.
