Taking Stock Of Stocks

Focus on training sales staff, empowering home buyers

PropNex chief executive Ismail Gafoor says his firm places a strong emphasis on the training and development of its sales force. He adds that the firm's proprietary training programmes equip its salespersons with winning strategies to constantly impr
PropNex chief executive Ismail Gafoor says his firm places a strong emphasis on the training and development of its sales force. He adds that the firm's proprietary training programmes equip its salespersons with winning strategies to constantly improve their skill sets and better navigate the real estate market.ST PHOTO: JASMINE CHOONG

The Sunday Times and the Singapore Exchange's research team interview company bosses in this series to help investors get a view of a firm's operations and strategic direction, aspects that go beyond the financials. We speak to Mr Ismail Gafoor, PropNex's co-founder, executive chairman and chief executive, who shares his insights on the firm and the real estate industry.

Home-grown real estate firm PropNex was set up in 2000 and listed on the Singapore Exchange on July 2 this year.

It started with just over 3,000 agents and has since expanded operations and now has more than 7,600 agents, making it Singapore's largest listed real estate agency.

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A version of this article appeared in the print edition of The Sunday Times on December 16, 2018, with the headline 'Focus on training sales staff, empowering home buyers'. Print Edition | Subscribe