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Me & My Money: Finding value in spending on people and experiences
Financial advisory start-up founder opts for efficient investing and diversified portfolios
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Mr Gregory Van with his family - son Alexander, wife Jing Yi, and daughter Emilia - at home. The Hong Konger moved to Singapore in 2011 to take up his first full-time job at UBS after graduating from the University of Pennsylvania. In 2017, Mr Van started Endowus, a digital adviser, with two other co-founders with the aim of helping people "invest better and live better".
ST PHOTO: KELLY HUI
Chong Koh Ping
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Financial advisory firm chief executive Gregory Van calls himself a super-optimiser, who is always looking for value.
"I'm really cheap most of the time," says Mr Van, 30, a Hong Konger who moved to Singapore in 2011 to take up his first full-time job at UBS after graduating.

