Me & My Money: Finding value in spending on people and experiences

Financial advisory start-up founder opts for efficient investing and diversified portfolios

Mr Gregory Van with his family - son Alexander, wife Jing Yi, and daughter Emilia - at home. The Hong Konger moved to Singapore in 2011 to take up his first full-time job at UBS after graduating from the University of Pennsylvania. In 2017, Mr Van st
Mr Gregory Van with his family - son Alexander, wife Jing Yi, and daughter Emilia - at home. The Hong Konger moved to Singapore in 2011 to take up his first full-time job at UBS after graduating from the University of Pennsylvania. In 2017, Mr Van started Endowus, a digital adviser, with two other co-founders with the aim of helping people "invest better and live better".ST PHOTO: KELLY HUI

Financial advisory firm chief executive Gregory Van calls himself a super-optimiser, who is always looking for value.

"I'm really cheap most of the time," says Mr Van, 30, a Hong Konger who moved to Singapore in 2011 to take up his first full-time job at UBS after graduating.

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A version of this article appeared in the print edition of The Sunday Times on January 19, 2020, with the headline 'Finding value in spending on people and experiences'. Subscribe