Me & My Money

Finding true calling in finance industry

Crossbridge Capital Asia CEO Yai Sukonthabhund’s personal portfolio consists of real estate, fixed income and equities. The biggest part of his liquid assets is invested through managed portfolios that are allocated in fixed income while retaining some ex
Crossbridge Capital Asia CEO Yai Sukonthabhund’s personal portfolio consists of real estate, fixed income and equities. The biggest part of his liquid assets is invested through managed portfolios that are allocated in fixed income while retaining some exposure to equities. He will also tactically trade foreign exchange if an opportunity arises. ST PHOTO: ONG WEE KIAT

Yai Sukonthabhund studied engineering but is now CEO of an external asset management firm

Finance executive Yai Sukonthabhund was encouraged as a child to pursue studies in engineering or medicine, but a stroke of fortune turned his game plan around.

Mr Sukonthabhund, partner and chief executive of Crossbridge Capital Asia, recalled that as his father worked for the United Nations, he moved around a lot growing up. It offered him the opportunity to meet people from many cultures and walks of life.

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A version of this article appeared in the print edition of The Sunday Times on October 06, 2019, with the headline 'Finding true calling in finance industry'. Print Edition | Subscribe