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In Good Company
Digibank GXS is well on its feet. What’s next?
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Mr Muthukrishnan Ramaswami has been at the helm of the digital bank set up as a 60-40 joint venture between Grab Holdings and SingTel.
ST PHOTO: MARK CHEONG
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SINGAPORE – How do you sell all-new digital banking services in a crowded market in one of the most prosperous – and possibly overbanked – countries in the world? You start by seeking out the underserved, particularly those with lower incomes.
Although Mr Muthukrishnan Ramaswami, the former president of the Singapore Exchange, disagrees with the description “fortune at the bottom of the pyramid”, made famous by a Michigan management guru, his strategy largely aligns with the concept.
