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In Good Company
Coffee Bean’s CEO has smelt the brew – time and time again
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Mr John In de Braekt has been CEO of Coffee Bean & Tea Leaf since August 2022.
ST PHOTO: AZMI ATHNI
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If a mug of coffee is best enjoyed while sharing a good yarn about a life well lived, you could say Mr John In de Braekt, chief executive officer of The Coffee Bean & Tea Leaf (CBTL), is your man for that moment. He’s seen it all.
The journey to running CBTL, the international coffee and tea chain sired in Southern California, headquartered in Singapore and owned by the Jollibee group from the Philippines, seems to have been a series of happy accidents for the 59-year-old Dutchman.
