Me&MyMoney

CEO with a hunger for entrepreneurship

Mr Mohamed Ibrahim, chief executive of Deelish Brands, a franchise management company that brings restaurant chains, including Fatburger, to South-east Asia, keeps cash so he can take advantage of bargains in case markets melt down. He is also heavy
Mr Mohamed Ibrahim, chief executive of Deelish Brands, a franchise management company that brings restaurant chains, including Fatburger, to South-east Asia, keeps cash so he can take advantage of bargains in case markets melt down. He is also heavy on real estate as he has a long investment horizon.ST PHOTO: JASMINE CHOONG

It is about leaving a legacy and not just getting rich, says Deelish Brands boss Mohamed Ibrahim

Behind the juicy treats at the Fatburger restaurants is an entrepreneur who has been taking big bites of the businessman pie for the last two decades.

Mr Mohamed "Moe" Ibrahim, 45, said entrepreneurship is a wild adventure and he never wants it to end, even after 20 years.

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A version of this article appeared in the print edition of The Sunday Times on March 03, 2019, with the headline 'CEO with a hunger for entrepreneurship'. Print Edition | Subscribe