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Budget-minded Gen Z shoppers fuel instant coffee boom

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What happens if it becomes increasingly costly to buy a freshly brew coffee at the cafes? You start making it yourself at home or at the office.

Young people looking to save money on their increasingly expensive morning caffeine habit are turning to a throwback: instant coffee.

PHOTO: PIXABAY

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What happens if it becomes increasingly costly to buy a freshly brewed cup of coffee at the cafe? You start making it yourself at home or at the office.

Young people looking to save money on their increasingly expensive morning caffeine habit are turning to a throwback: instant coffee.

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