Taking Stock Of Stocks

Breaking out of the cookie cutter mould... to flourish

The Sunday Times and the Singapore Exchange's research team interview company bosses to help investors get a view of a firm's operations and strategic direction - aspects that go beyond the financials. We speak to Khong Guan MD Chew Soo Eng to understand how the firm has evolved from the days of being a biscuit maker.

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Khong Guan, formerly known as Khong Guan Flour Milling, was set up in 1960 and listed on the Singapore Exchange mainboard in 1969.

It has come a long way since the founding of Khong Guan Biscuits - an established brand in Singapore - in 1947 by Mr Chew Soo Eng's father Chew Choo Han and his elder brother Chew Choo Keng.

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A version of this article appeared in the print edition of The Sunday Times on June 16, 2019, with the headline Breaking out of the cookie cutter mould... to flourish. Subscribe