Taking Stock Of Stocks

Breaking out of the cookie cutter mould... to flourish

The Sunday Times and the Singapore Exchange's research team interview company bosses to help investors get a view of a firm's operations and strategic direction - aspects that go beyond the financials. We speak to Khong Guan MD Chew Soo Eng to understand how the firm has evolved from the days of being a biscuit maker.

Khong Guan, formerly known as Khong Guan Flour Milling, was set up in 1960 and listed on the Singapore Exchange mainboard in 1969.

It has come a long way since the founding of Khong Guan Biscuits - an established brand in Singapore - in 1947 by Mr Chew Soo Eng's father Chew Choo Han and his elder brother Chew Choo Keng.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Sunday Times on June 16, 2019, with the headline 'Breaking out of the cookie cutter mould... to flourish'. Print Edition | Subscribe