Big money in brewing designer wine

The number of celebrities and fashion designers making wine in recent years has surged. So when those in New York’s natural wine world learnt that Mr Jean Touitou, the French founder of minimalist clothing company A.P.C., was bringing 60 bottles of Jean Touitou Banibano to Brooklyn’s Marlow & Sons on Halloween, eyebrows were raised.

But this isn’t songwriter Jon Bon Jovi’s Hamptons Water Rose. Nor is it a label drawn by designer Donatella Versace’s team and slapped on a bottle. As with Mr Touitou’s founding of Atelier de Production et de Creation in Paris in 1986, this wine comes from a nose-thumbing renegade who has made it his lifelong personal mission to create what he thinks is missing in the world: simple, yet well-made, things.