Athleisure market a worthy investment, says DBS top executive

Athleisure captures millennials' preference for leading healthy lifestyles while appearing fashionable at the same time. ST PHOTO: LIM YAOHUI
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SINGAPORE - The long snaking lines of young people queueing to buy the latest Yeezy sneakers at Orchard Road aren't the only ones hyped up about trendy street wear - investors love them too.

Highlighting the rising trend of "athleisure" globally and in Singapore, DBS Bank chief investment officer Hou Wey Fook said long-term investors should watch this growing market in 2019.

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