Athleisure market a worthy investment, says DBS top executive

Athleisure captures millennials' preference for leading healthy lifestyles while appearing fashionable at the same time.
Athleisure captures millennials' preference for leading healthy lifestyles while appearing fashionable at the same time.ST PHOTO: LIM YAOHUI

SINGAPORE - The long snaking lines of young people queueing to buy the latest Yeezy sneakers at Orchard Road aren't the only ones hyped up about trendy street wear - investors love them too.

Highlighting the rising trend of "athleisure" globally and in Singapore, DBS Bank chief investment officer Hou Wey Fook said long-term investors should watch this growing market in 2019.

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