Spotlight on ST-SGX Research Leaders

Assessing firms based on track record, prospects, valuation

Mr John Cheong from UOB Kay Hian says macro indicators and industry performance play a vital role in his financial forecasts.
Mr John Cheong from UOB Kay Hian says macro indicators and industry performance play a vital role in his financial forecasts.PHOTO: UOB KAY HIAN

The ST-SGX Research Leaders' Insights Series features 10 research experts who take turns to offer their views each month. This week, The Sunday Times meets Mr John Cheong, head of retail research at UOB Kay Hian.

He started as a management associate in Maybank in 2011 before taking on an equity analyst role in Maybank Kim Eng two years later. He joined UOB Kay Hian last year.

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A version of this article appeared in the print edition of The Sunday Times on October 13, 2019, with the headline 'Assessing firms based on track record, prospects, valuation'. Print Edition | Subscribe