Hyundai, Kia expect 4% sales growth this year

A Hyundai Motor plant in Beijing, China. Sales for Hyundai and affiliate Kia slumped 7 per cent last year from 2016, falling well short of the firms' target of 8.25 million vehicles, as buyers in China and the US increasingly shunned sedans for SUVs.
A Hyundai Motor plant in Beijing, China. Sales for Hyundai and affiliate Kia slumped 7 per cent last year from 2016, falling well short of the firms' target of 8.25 million vehicles, as buyers in China and the US increasingly shunned sedans for SUVs. A diplomatic row with China over a US missile defence system also dented sales in the world's biggest car market.PHOTO: REUTERS

South Korean carmakers project slow recovery amid softening demand in US and China markets

SEOUL • South Korea's Hyundai Motor and Kia Motors yesterday flagged 4 per cent sales growth this year, suggesting a slow recovery from a slump linked to their lack of sport utility vehicles (SUVs) in the United States and diplomatic tensions with China.

Hyundai and smaller affiliate Kia said demand was expected to soften in the US and Chinese markets as they unveiled a combined sales target of 7.55 million vehicles this year, from the 7.25 million vehicles they sold last year.

"The market environment is expected to be difficult due to a slowdown in major markets like the US and China, prolonged low growth in the global economy and trade protectionism in major countries," Hyundai Motor said in a statement.

Sales slumped 7 per cent last year from 2016, falling well short of the firms' target of 8.25 million vehicles and marking their third consecutive annual miss, as buyers in China and the US increasingly shunned sedans for SUVs.

A diplomatic row between China and South Korea over Seoul's deployment of a US missile defence system also hit the carmakers' sales in the world's biggest car market, although the two countries recently agreed to normalise ties.

"This year's target for Hyundai and Kia is lower than expected. It seems to be a conservative target, reflecting a slow recovery in China and ongoing US difficulties," Korea Investment & Securities analyst Kim Jin Woo said.

Hyundai Motor shares ended down 4.2 per cent, and Kia Motors stocks finished 2.1 per cent lower. The broader market rose 0.5 per cent.

The grim outlook came as the Korean won strengthened to a more than three-year high against the US dollar yesterday, threatening the competitiveness of South Korean exporters as their Japanese rivals benefit from the weakening yen.

The expiration of a tax cut on small-engine cars in China also would be a negative for Hyundai's sedan-heavy line-up, they said.

While Hyundai Motor has plans to offer more SUVs in the US and China this year, analysts said new models such as the redesigned Santa Fe SUV may come too late in the year to significantly impact sales.

Hyundai Motor Group chairman Chung Mong Koo said in a statement it would "actively venture into" new markets like South-east Asia, as protectionism was expected to grow elsewhere.

South Korea and the US will hold talks on a trade deal on Friday although US President Donald Trump has threatened to withdraw from the pact.

Mr Chung, 79, skipped his annual New Year speech to employees for a second year in a row. He has not made any public appearances since December 2016.

REUTERS

A version of this article appeared in the print edition of The Straits Times on January 03, 2018, with the headline 'Hyundai, Kia expect 4% sales growth this year'. Print Edition | Subscribe