The newly fledged firm HP Enterprise Singapore is expecting a stronger revenue performance next year because of a unique technology platform announced earlier this month.
HPE Synergy, as it is called, is expected to be used by large companies like telcos and financial institutions.
HPE Singapore managing director Loh Khai Peng did not say what level of revenue increase he expects with Synergy, but added that it will positively impact the bottom line.
HPE Synergy is an infrastructure platform that the firm said lets corporate IT administrators better manage their computing resources from hard disks and memory to networking nodes and bandwidth.
It will be available here and globally in the second quarter of next year.
Mr Loh said HP Labs had worked on the product for several years.
Traditionally, IT people focus on ensuring IT systems are reliable, available and secure.
"Now business executives are talking about speed to market to remain competitive. If a business needs to roll out a new app or pilot a new system, it must be able to do it immediately, not next week or next month," he said.
That led HPE scientists and engineers to develop an infrastructure to allow IT administrators to move computing resources around in a plug-and-play fashion.
This can be done in minutes compared with current systems, which would have taken days because IT administrators would have to manually reconfigure the computing resources.
HPE Synergy shows IT administrators a dashboard of available computing resources like storage, network nodes and memory.
"They 'digitally' pull the computing resources together - write one line of code to integrate everything. Then they are up and running," Mr Loh said.
Large businesses would want to tap into public cloud services when they need additional computing power. Synergy lets them create this "hybrid infrastructure" on the run, he added.
The new product will also be able to integrate with traditional IT systems for human resource, inventory management and other solutions so that businesses do not have to "throw away" their current systems.
HPE Synergy looks like a big cupboard filled with rows of electronics. The company's scientists and researchers had to re-work computing resources to integrate all of them into one machine.
This new way of approaching corporate IT is described by industry analysts as "infrastructure as code", allowing IT administrators to treat hardware like software. This means they can move around computing resources using software to "compose" new systems.
By not having to reconfigure computing resources, writing long lines of code or physically hot-wiring components like hard disks, a lot of complexity is removed and speed- to-market improved.
Industry analyst Rajnish Arora from technology research firm IDC said businesses are looking to implement hybrid infrastructure, which means combining internal IT resources with external cloud computing services.
Synergy can do this, said Mr Arora, IDC's vice-president for Asia/Pacific Enterprise Computing.
He told The Straits Times that HPE Synergy is more than just a product - it is a technology vision for corporate IT to easily manage computing resources.
The single biggest challenge for HPE is to convince customers that Synergy is not just a statement of direction or vision but that it can be implemented to successfully benefit businesses.
HPE came into being on Nov 1 as a result of the split of tech giant Hewlett-Packard into two companies, HPE and HP Inc, which is focused on consumer computing and printing.
