Honestbee can fly high again: Analysts

Habitat opened Singapore's first cashless and automated supermarket - called habitat - in October 2018.
Habitat opened Singapore's first cashless and automated supermarket - called habitat - in October 2018. ST PHOTO: ALPHONSUS CHERN

The sceptics were out in force after retail start-up Honestbee endured a fortnight of bad press and a change in leadership, but analysts reckon the company can bounce back.

The pioneering firm has been at the forefront of disrupting the grocery retail sector since 2015 and has built a significant presence here and overseas.

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A version of this article appeared in the print edition of The Straits Times on May 13, 2019, with the headline 'Honestbee can fly high again: Analysts'. Print Edition | Subscribe