Former pasar malam stall now holds Facebook live auctions

Mr James Lin, manager of Bailong, a company that sells Chinese art pieces and gemstones linked to fengshui beliefs, says going digital has led to a more than sevenfold rise in revenue in the first year.
Mr James Lin, manager of Bailong, a company that sells Chinese art pieces and gemstones linked to fengshui beliefs, says going digital has led to a more than sevenfold rise in revenue in the first year.PHOTO: JEREMY KWAN FOR THE STRAITS TIMES

Stalls at pasar malams, or night markets, selling off items during auctions are a familiar sight to many Singaporeans, but what might startle is that these ever-so traditional businesses are moving online to increase their outreach.

One of the savvy stalls is Bailong, a company that started in 1997 and used to move around different pasar malams.

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A version of this article appeared in the print edition of The Straits Times on December 23, 2019, with the headline 'Former pasar malam stall now holds Facebook live auctions'. Subscribe