Former pasar malam stall now holds Facebook live auctions

Mr James Lin, manager of Bailong, a company that sells Chinese art pieces and gemstones linked to fengshui beliefs, says going digital has led to a more than sevenfold rise in revenue in the first year.
Mr James Lin, manager of Bailong, a company that sells Chinese art pieces and gemstones linked to fengshui beliefs, says going digital has led to a more than sevenfold rise in revenue in the first year.PHOTO: JEREMY KWAN FOR THE STRAITS TIMES

Stalls at pasar malams, or night markets, selling off items during auctions are a familiar sight to many Singaporeans, but what might startle is that these ever-so traditional businesses are moving online to increase their outreach.

One of the savvy stalls is Bailong, a company that started in 1997 and used to move around different pasar malams.

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A version of this article appeared in the print edition of The Straits Times on December 23, 2019, with the headline 'Former pasar malam stall now holds Facebook live auctions'. Print Edition | Subscribe