Europe's startups get bootcamp booster, become "the rock bands of business"

AMSTERDAM (Reuters) - In the two years that Rockstart Accelerator - a private bootcamp for tech firms - has been going, it says the 20 startups it has backed have raised 15 million euros (S$24.5 million) and created nearly 150 permanent jobs.

"It's cool to be in a startup there," said Cralan Deutsch, a 44-year-old founder whose Rockstart-backed company has been ticking over for a decade but joined the incubator for a revamp and access to new contacts. "It used to be, I go to a party and I tell the girls I'm in a startup and they walk away - that's changing now."

It's an increasingly familiar story in Europe, where hundreds of entrepreneurs have set up incubators that are adapting the Silicon Valley model to fast-track new companies.

For Europe's politicians, the trend represents an economic bright spot, bringing life to disused office space, new jobs, and reflected geek chic. One EU-funded study from March, by database Seed-DB, estimated startups have created 3,500-4,500 jobs in Europe.

Few, if any, of these firms will ever be Google or Facebook. Some will make money replicating successful ideas. Most will go nowhere, neither growing nor failing but limping along. But every year 100-200 in Europe are bought by rivals or much bigger firms.

The value of those deals is often not disclosed, but where it has been, the average purchase prices have jumped, suggesting that the type of ecosystem found in California's Silicon Valley may finally be taking off in parts of Europe. The US$2.5 billion (S$3.15 billion) that Mojang, the Swedish game developer behind Minecraft, collected from Microsoft earlier this week is far from typical.

But in the first eight months of 2014, more than 100 European venture-backed firms were sold to others in the industry. The average value of each deal where a price was given - US$420 million - is 80 per cent higher than the 10-year average of US$233 million, according to Thomson Reuters data. Prices are volatile, and the number of deals is still far short of the United States, but prices have been higher for European firms. In the United States the average value so far this year, at $398 million, is about 70 per cent up on the 10-year average.

The data is partial and no clear trends are discernible. Even so, incubators like Rockstart - there are around 100 of them in Europe, according to website - certainly help feed the market. Funded variously by private wealth, government support and multinationals, they consolidate teams of talent and plug young businesses into investment and expertise.

As incubators seed more ventures, they build an environment where businesses can buy others, innovate and grow. That's needed. Tech talent is in short supply. The European Commission has said almost half a million tech vacancies may come up next year.

"We're not breeding startups to be bought," said Rockstart founder Oscar Kneppers. "We do see a growing interest in corporates in getting access to startups."

Bootcamps are no panacea. They may start things, but economists say Europe needs more firms to then grow bigger independently, instead of just becoming acquisitions.

A recent report by the Economist Intelligence Unit for Barclays Bank warned that the UK - far and away Europe's most successful startup hub - risked becoming "a national start-up incubator supplying foreign multinationals".

"The potential downsides relate to the negotiating ability of the startups to get a good deal with the multinationals," said Mike Wright, professor of entrepreneurship at Imperial College, London, who contributed to the report. "It could be that the startups basically get screwed because the terms of the deal are very much in the multinationals' favour."

Seed and venture capital has financed young tech firms for decades. Bootcamps like Rockstart offer added support, replicating a model that started in 2005 with Silicon Valley firm Y Combinator, whose 700 alumni include Dropbox, Reddit and Airbnb.

In Europe, big names include TechStars London and Startupbootcamp. Incubators have also been funded directly by multinationals such as Telefonica of Spain, Deutsche Telecom and Barclays.

A few cultivate a celebrity vibe. Kneppers, a magazine publisher who flunked journalism school in the mid-1980s, calls startups "the rock bands of business".

Each Rockstart incubator programme is essentially an investment fund which devotes 20,000 to 25,000 euros in cash to each startup and takes an eight per cent stake in each. This is split 25:75 between the accelerator and its investors. It has had applications from 56 countries: firms compete for places.

None of its potential returns have yet been realised but on paper, it says the return on investment on its two initial funds is about 185 per cent. It shares its canalside home in a 400-year-old former merchant bank with an advertising agency.

A poster marks the young companies' shared space with the mantra, "I have not failed."

It's a recurring theme in many bootcamps. When things go wrong, accept it, change your approach, and learn.

The young entrepreneurs - many bearded and in headphones - tap away quietly at laptops. An Italian snoozes in a beanbag after lunch. A whiteboard carries graffiti mocking different founders or their companies' names. The founders are a motley bunch.

Deutsch, the 44-year-old now impressing women at parties, grew up in 1980s Silicon Valley, studied anthropology, and keeps a diary of his failures. Another entrepreneur wants to teach children to code through an app called Bomberbot - a play on an old Atari game, not combat drones. A third has a Ph.D. in neuroscience and is building an e-learning business around the theory that seven minutes is the optimal attention-span.

The businesses focus on a simple mantra: Find a problem, propose a solution. Each team - Rockstart does not take on individuals - has a wall poster with neon post-it notes in boxes, some reading "high-level concept" or "unfair advantage."

Another piece of jargon reflects the defining moment of many a startup's career: "pivot".That's what startups do when things go wrong. Teams get a total of six months, including a trip to Silicon Valley, at the shared office.

"In 10 weeks I'm getting 10 years' worth of exposure," Deutsch said. "If I wanted to raise 50k tomorrow I'd ask a mentor and they'd arrange an interview."

Roughly every six months there is a "Demo Day" where each cohort gets to pitch their businesses live.

Venture capital investments in Europe are weak - running at US$7.6 billion last year, less than half their 2000 peak of around US$20 billion - and Rockstart, like many other bootcamps, hooks up with multinationals, including giants such as Microsoft.

Though startups are hyped as disruptive and revolutionary, only a few have totally new business ideas. Rockstart's firms are no different. Deutsch's company, which generates sales leads from tracking web visits, competes with one now owned by Google.

Another Rockstart company is a bit like crowdfunding site Kickstarter. A business from Colombia wants to help traditional taxi companies rival Uber, the car-sharing business that is encroaching on many European markets.

Rockstart founder Kneppers and programme director Rune Theill say the lack of originality doesn't matter: The bootcamp is more about people than products. Often, the people are the products.

Many big companies buy startups because they want their founders to work for them, bringing in skills or innovative blood. Italian Alberto Onetti runs a Brussels-backed effort to help introduce startups to investors, particularly multinationals.

"The real secret sauce of Silicon Valley is not Facebook and Google," said Onetti, who also owns a mobile tech firm in California.

Instead it is the so-called 'acqui-hires' big companies make each week, usually for between US$5 and US$25 million apiece.

Typically, the product is "thrown away." By fostering acqui-hires, Onetti said he is helping "the wheel of innovation move fast".

If investors have an exit, they achieve returns and are happy to reinvest. A startup that has been acquired, if staffed by genuinely entrepreneurial people, will feed the process and its founders will move on and begin again. Company life-cycles are getting shorter.

Onetti said that concept has been slower to take root in Europe. Europeans are raised to favour stability and security. But "Prince Charming is not coming so we need to wake up the Sleeping Beauty and say 'come on, what's your Plan B?'"

The lack of finance beyond incubators means few companies grow big independently, and most end up selling. Riccardo Osti, CEO of a Rockstart-backed e-commerce startup which recently turned down a 200,000 euros investment offer, thinks that's fine.

"I mean, we all run these companies because of a passion about a certain topic but, on the other side, we do this for business," said Osti. "I'd be happy to sell if a big brand would come and buy my company, if they offer a very good amount of money."

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