Estonia: Small, smart and outward-bound

Estonia's start-ups eyeing South-east Asian markets

SMARTLY CO-FOUNDER ARTUR LUHAAAR
SMARTLY CO-FOUNDER ARTUR LUHAAARST PHOTO: DIOS VINCOY JR
JOBBATICAL FOUNDER KAROLI HINDRIKS
JOBBATICAL FOUNDER KAROLI HINDRIKS ST PHOTO: GAVIN FOO
CLEVERON FOUNDER ARNO KUTT
CLEVERON FOUNDER ARNO KUTT PHOTO: MARRX/WIKIMEDIA COMMONS
TAXIFY FOUNDER MARKUS VILLIG
TAXIFY FOUNDER MARKUS VILLIG PHOTO: REUTERS

Its population is just 1.3 million, but this tiny Baltic nation is making waves worldwide in the tech-driven new frontiers.

Growing up in Soviet-era Estonia, entrepreneur Karoli Hindriks felt isolated from the rest of the world. Citizens were not allowed to travel out of the country easily, and the government also limited access to information.

Naturally, when the country regained independence in 1991, she leapt at the chance to venture abroad, travelling to countries as far-flung as the United States and Malaysia.

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A version of this article appeared in the print edition of The Sunday Times on December 23, 2018, with the headline 'Estonia's start-ups eyeing South-east Asian markets'. Print Edition | Subscribe