DBS aims to be the 'D' in Gandalf

Benchmarking DBS against tech giants like Apple a crucial step in bank's digital transformation

Impress.AI chief executive officer and co-founder Sudhanshu Ahuja (second from left) with DBS staff, including Mr Bidyut Dumra (second from right), the bank's head of Innovation. Impress.AI worked with DBS to come up with Jim, an acronym for "Jobs In
Impress.AI chief executive officer and co-founder Sudhanshu Ahuja (second from left) with DBS staff, including Mr Bidyut Dumra (second from right), the bank's head of Innovation. Impress.AI worked with DBS to come up with Jim, an acronym for "Jobs Intelligence Maestro", which was custom-built to meet the needs of DBS' recruiters and applicants. PHOTO: DBS
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Updated
Nov 12, 2018, 05:00 AM
Published
Nov 12, 2018, 05:00 AM
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Fans of The Lord of the Rings well know that Gandalf is a powerful wizard who rose from the dead but the name is also an acronym that spells out a club of technology giants that DBS Bank is striving to join.

Most of the acronym is easily worked out: Google, Amazon, Netflix, Apple, LinkedIn, Facebook. The D is missing, of course, but that is where DBS wants to fit in.

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A version of this article appeared in the print edition of The Straits Times on November 12, 2018, with the headline DBS aims to be the 'D' in Gandalf. Subscribe

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