UnUsUaL enters N. American live gig industry

Media company UnUsUaL yesterday said it plans to develop and produce Apollo, a show that looks at the 50th anniversary of man's first steps on the moon, marking its first foray into the North American live entertainment industry.

It has entered into a binding heads of agreement with Nick Grace Management (NGM) to develop and produce the show. UnUsUaL and NGM will form a joint venture company under the agreement.

UnUsUaL will lead this round of investment into the US$13.5 million (S$18.4 million) production of Apollo, representing a consortium of investors.

"It marks our first foray into the North American live entertainment industry, and we are as excited about the larger market potential as we are humbled to learn with an established partner, about the dynamics and opportunities of a more mature industry," UnUsUaL chief executive Leslie Ong said.

Apollo is slated to start touring North America in summer next year. It will run for a period of three years in various cities, after which it has plans to tour South-east Asia, Australia, Europe, the Middle East and Africa in the subsequent years.

NGM is producing Walking With Dinosaurs - The Arena Spectacular, and is the associate producer of Mamma Mia! International & UK Tour. Other credits include international tours of The Lion King, Batman Live, Wicked and Blue Man Group.

A version of this article appeared in the print edition of The Straits Times on August 03, 2018, with the headline 'UnUsUaL enters N. American live gig industry'. Subscribe