Training vital to store's online breakthrough

Mr Wong Hing Kong, director of Unidbox Hardware, with employee Sharon Keong, who is in charge of e-commerce, at its Upper Serangoon Road outlet. After Mr Wong and his staff went for e-commerce skills training, the business' sales on Lazada have risen
Mr Wong Hing Kong, director of Unidbox Hardware, with employee Sharon Keong, who is in charge of e-commerce, at its Upper Serangoon Road outlet. After Mr Wong and his staff went for e-commerce skills training, the business' sales on Lazada have risen from around $2,000 a month to $10,000.ST PHOTO: CHONG JUN LIANG

Heartland business Unidbox Hardware had been suffering from slow sales even before the coronavirus outbreak, prompting its director and staff to go for training to upskill themselves.

The store, which sells a variety of items ranging from household goods to sanitary and hardware products, has three outlets - in Hougang, Upper Serangoon and Kovan.

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A version of this article appeared in the print edition of The Straits Times on March 30, 2020, with the headline 'Training vital to store's online breakthrough'. Subscribe