Singapore start-up Gogoprint buys Indonesian printing business

Gogoprint said next year's primary focus is to grow the business through online marketing efforts, broader and deeper offline efforts in consumer education, product portfolio extension and platform improvements. In October, it secured US$7.7 million
Gogoprint said next year's primary focus is to grow the business through online marketing efforts, broader and deeper offline efforts in consumer education, product portfolio extension and platform improvements. In October, it secured US$7.7 million in a Series A funding round.PHOTO: GOGOPRINT SINGAPORE/FACEBOOK

Singapore-based Gogoprint has acquired Prinzio, an Indonesian printing start-up specialising in commercial printing outsourcing.

Gogoprint said Prinzio has been operating in Indonesia since 2016 and is backed by principal investor East Ventures.

The start-up has worked with clients including Google, e-payments platform Ovo and e-commerce firm Tokopedia.

Gogoprint said it singled out Prinzio due to its strong business-to-business customer base and core emphasis towards customer loyalty. The firm plans to invest in Prinzio's sales and marketing efforts.

Prinzio founder Riky Tenggara, a former Lazada and Rocket Internet executive, will join Gogoprint.

Gogoprint and Prinzio have partnered about 100 print vendors and served more than 2,500 customers from all over Indonesia this year.

Gogoprint said the primary focus next year is to expand the business through online marketing efforts, broader and deeper offline efforts in consumer education, product portfolio extension and platform improvements.

GOOD PROSPECTS

Indonesia is South-east Asia's largest printing market and, given its strong Internet penetration and stable economic growth, we can expect steady growth leading into 2019.

GOGOPRINT CO-FOUNDER DAVID BERGHAEUSER, on acquiring Prinzio.

Co-founder David Berghaeuser said: "Indonesia is South-east Asia's largest printing market and, given its strong Internet penetration and stable economic growth, we can expect steady growth leading into 2019."

He added that Prinzio has established a sound strategy to serve its print customers in a highly localised manner, with "strong retention metrics and impressive order sizes".

In October, Gogoprint bagged US$7.7 million (S$10.6 million) in a Series A funding round led by OPG (Online Printing Group).

A version of this article appeared in the print edition of The Straits Times on December 13, 2018, with the headline 'S'pore start-up Gogoprint buys Indonesian printing business'. Print Edition | Subscribe