Singapore firms cater to Indian market's appetite for healthy food

(From left) Foodhall chief operating officer Jay Jhaveri, Singapore Food Manufacturers' Association president David Tan, Enterprise Singapore chief executive Png Cheong Boon and Enterprise Singapore global markets director for South Asia Tay Lian Che
(From left) Foodhall chief operating officer Jay Jhaveri, Singapore Food Manufacturers' Association president David Tan, Enterprise Singapore chief executive Png Cheong Boon and Enterprise Singapore global markets director for South Asia Tay Lian Chew at the launch of the second edition of Tasty Singapore Food Aisle - Enterprise Singapore's collaboration with India's Future Group to carry multiple Singapore brands in the latter's supermarkets.PHOTO: ENTERPRISE SINGAPORE

When Singapore snack and confectionery company Ace Synergy International decided to enter India's food retail market, it picked one of its healthier snacks - multigrain chips - for the launch.

Company executives had visited India multiple times and noticed that local consumers were tilting towards healthier food options, a growing trend in the fast-developing market.

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A version of this article appeared in the print edition of The Straits Times on July 02, 2019, with the headline 'S'pore firms cater to Indian market's appetite for healthy food'. Print Edition | Subscribe