SPH launches Sweet new creative and content marketing unit

The new unit aims to strengthen its work with agencies and clients to meet the increasing demand for integrated storytelling across a range of multimedia formats.
The new unit aims to strengthen its work with agencies and clients to meet the increasing demand for integrated storytelling across a range of multimedia formats.PHOTO: ST FILE

SINGAPORE - Singapore Press Holdings (SPH) has set up a new creative and content marketing unit called Sweet, the mainboard-listed media company announced on Monday (July 2).

The new unit aims to strengthen its work with agencies and clients to meet the increasing demand for integrated storytelling across a range of multimedia formats, said SPH.

Sweet brings together under one roof the media group's content marketing teams - SPH Content Lab and Brand New Media - along with CreativeLAB and THINK Inc to create a full-service business unit that can deliver solutions in content, creative, branding, events, advertising campaigns and inbound marketing.

The new unit will be helmed by Mr Damien Bray, chief Sweet officer and previously chief executive of SPH subsidiary Brand New Media Asia, who has 25 years of experience in operating marketing service agencies.

His leadership team consists of Mr Tommy Lim, head of creative; Ms Serene Goh, head of editorial content; Mr Ken Jalleh Jr, head of visual content; Mr Jonathan Ng, head of video content; and Mr Vim Shanmugam, head of TV and film production.

Said Mr Bray: "This is an exciting time as we bring together the combined talents and experience from Brand New Media, SPH Content Lab and CreativeLAB, as well as Think Inc, to add value and support to clients, as well as complement and partner the capabilities of their agencies."

"I am super excited to be leading such an amazingly talented creative and content team. We will also be introducing additional resources to help drive client ROI (return on investment) as well as expand the creative possibilities in areas such as immersive media and brand films."

SPH chief marketing officer Ignatius Low said: "With Sweet, we are able to maximise our considerable pool of resources in the creative and content marketing areas, ensuring that we give the best possible experience and outcomes to our clients."

Shares of SPH, which is also the publisher of The Straits Times and The Business Times, were trading at $2.59 each, down 0.4 per cent or one cent as of 3:12pm.