Putting customers first, going digital key for insurer

Aviva S'pore CEO says offering broad range of products and competitive pricing have paid off

Mr Nishit Majmudar, chief executive of Aviva Singapore, has seen an increase in the number of customers wanting more choices. He said: "We are well placed to jump on that trend and offer the choices in our service." PHOTO: AVIVA
Mr Nishit Majmudar, chief executive of Aviva Singapore, has seen an increase in the number of customers wanting more choices. He said: "We are well placed to jump on that trend and offer the choices in our service." PHOTO: AVIVA

Aviva Singapore chief executive officer Nishit Majmudar has a pared-down strategy to keep the insurer at the forefront of the increasingly competitive market - going digital and keeping the customer in mind.

He also attributes the company's growth to the booming financial advisory sector that Aviva has been focusing on since 2015.

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A version of this article appeared in the print edition of The Straits Times on May 21, 2019, with the headline 'Putting customers first, going digital key for insurer'. Print Edition | Subscribe