Putting customers first, going digital key for insurer

Mr Nishit Majmudar, chief executive of Aviva Singapore, has seen an increase in the number of customers wanting more choices. He said: "We are well placed to jump on that trend and offer the choices in our service." PHOTO: AVIVA
Mr Nishit Majmudar, chief executive of Aviva Singapore, has seen an increase in the number of customers wanting more choices. He said: "We are well placed to jump on that trend and offer the choices in our service." PHOTO: AVIVA

Aviva S'pore CEO says offering broad range of products and competitive pricing have paid off

Aviva Singapore chief executive officer Nishit Majmudar has a pared-down strategy to keep the insurer at the forefront of the increasingly competitive market - going digital and keeping the customer in mind.

He also attributes the company's growth to the booming financial advisory sector that Aviva has been focusing on since 2015.

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A version of this article appeared in the print edition of The Straits Times on May 21, 2019, with the headline 'Putting customers first, going digital key for insurer'. Print Edition | Subscribe