Prudential agents unhappy over digital plans

Prudential Singapore's journey towards digital distribution and transformation has hit a road block.
Prudential Singapore's journey towards digital distribution and transformation has hit a road block. PHOTO: AFP

SINGAPORE - Prudential Singapore's journey towards digital distribution and transformation has hit a road block as its agents' unhappiness over a recent slew of changes bubbles over.

Industry sources told The Straits Times that 350 of close to 600 unhappy agency leaders sent a formal petition about a month ago to the British insurer's Asia headquarters in Hong Kong, and to its London office, to protest against the selling of popular products and savings plans online.

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