Prudential agents unhappy over digital plans

Prudential's direct sales digital platform currently offers five protection products, and the insurer plans to make most of its products available online in the next two to three years.
Prudential's direct sales digital platform currently offers five protection products, and the insurer plans to make most of its products available online in the next two to three years.ST PHOTO: LIM YAOHUI

They fear direct sales online will hit income, but insurer says no impact on benefits

Prudential Singapore's journey towards digital distribution and transformation has hit a roadblock as its agents' unhappiness over a recent slew of changes bubbles over.

Industry sources told The Straits Times that 350 of some 600 unhappy agency leaders sent a formal petition about a month ago to the British insurer's Asia headquarters in Hong Kong, and to its London office, to protest against the selling of popular products and savings plans online.

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A version of this article appeared in the print edition of The Straits Times on July 17, 2018, with the headline 'Prudential agents unhappy over digital plans'. Print Edition | Subscribe