P&G may roll out 'hyper-personalised' production for brands like Olay, as part of $38m industry push

Visitors getting a glimpse of the hyper-personalised factory line which Procter & Gamble and other companies are developing in collaboration with A*STAR during the Industrial Transformation Asia-Pacific trade show at Singapore Expo on Oct 22, 2019.
Visitors getting a glimpse of the hyper-personalised factory line which Procter & Gamble and other companies are developing in collaboration with A*STAR during the Industrial Transformation Asia-Pacific trade show at Singapore Expo on Oct 22, 2019.ST PHOTO: KEVIN LIM

SINGAPORE - Imagine the day when a handcream is made just for you, with the mix of ingredients you want.

That may happen soon with Procter & Gamble (P&G) making plans to install a production line for its skincare brand Olay that is able to "hyper-personalise" goods on demand, down to a single unit.

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