Chinese cuisine chain Paradise has appetite for expansion

Ms Joyce Lao, Paradise Group's head of business development, says the Chinese cuisine chain has opened an average of 20 outlets a year, both locally and overseas, since 2016. To stay relevant, the group adapts to changing consumer tastes and introduc
Ms Joyce Lao, Paradise Group's head of business development, says the Chinese cuisine chain has opened an average of 20 outlets a year, both locally and overseas, since 2016. To stay relevant, the group adapts to changing consumer tastes and introduces novel concepts to draw new customers. ST PHOTO: JASON QUAH

Cuisine chain targets 150 outlets worldwide, with focus on S'pore

At a time when food and beverage (F&B) companies here are facing a manpower crunch in a market saturated with restaurants, Chinese cuisine chain Paradise Group is planning to grow from the more than 100 restaurants in Asia it currently runs to reach 150 globally by 2021.

The focus this year is for the group to aggressively expand in Singapore, said its head of business development Joyce Lao.

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A version of this article appeared in the print edition of The Straits Times on June 21, 2019, with the headline 'Paradise has appetite for expansion'. Print Edition | Subscribe