Malls dying? These in US have found a way to thrive

The Aventura Mall in Florida invites children and adults to take rides on its nine-storey slide (left) and has installed whimsical sculptures such as the Walking Figure (below). It emphasises low-tech entertainment over cutting-edge gadgetry to beat
The Aventura Mall in Florida invites children and adults to take rides on its nine-storey slide (above) and has installed whimsical sculptures such as the Walking Figure. It emphasises low-tech entertainment over cutting-edge gadgetry to beat online vendors without having to play their game. PHOTO: NYTIMES
The Aventura Mall in Florida invites children and adults to take rides on its nine-storey slide (left) and has installed whimsical sculptures such as the Walking Figure (below). It emphasises low-tech entertainment over cutting-edge gadgetry to beat
The Aventura Mall in Florida invites children and adults to take rides on its nine-storey slide and has installed whimsical sculptures such as the Walking Figure (above). It emphasises low-tech entertainment over cutting-edge gadgetry to beat online vendors without having to play their game.PHOTO: NYTIMES

They buck the trend by focusing on giving shoppers an experience they can't get online

NEW YORK • Some retailers in the US have turned to extras like virtual-reality headsets and touch-screen mirrors to give shoppers an experience they cannot get online.

Aventura Mall, a shopping complex between Miami and Fort Lauderdale in Florida, is using a nine-storey slide.

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A version of this article appeared in the print edition of The Straits Times on January 16, 2020, with the headline 'Malls dying? These in US have found a way to thrive'. Print Edition | Subscribe