Malls dying? These in US have found a way to thrive

They buck the trend by focusing on giving shoppers an experience they can't get online

The Aventura Mall in Florida invites children and adults to take rides on its nine-storey slide (left) and has installed whimsical sculptures such as the Walking Figure (below). It emphasises low-tech entertainment over cutting-edge gadgetry to beat
The Aventura Mall in Florida invites children and adults to take rides on its nine-storey slide (above) and has installed whimsical sculptures such as the Walking Figure. It emphasises low-tech entertainment over cutting-edge gadgetry to beat online vendors without having to play their game. PHOTO: NYTIMES
The Aventura Mall in Florida invites children and adults to take rides on its nine-storey slide (left) and has installed whimsical sculptures such as the Walking Figure (below). It emphasises low-tech entertainment over cutting-edge gadgetry to beat
The Aventura Mall in Florida invites children and adults to take rides on its nine-storey slide and has installed whimsical sculptures such as the Walking Figure (above). It emphasises low-tech entertainment over cutting-edge gadgetry to beat online vendors without having to play their game. PHOTO: NYTIMES
Updated
Jan 16, 2020, 07:24 AM
Published
Jan 16, 2020, 05:00 AM
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NEW YORK • Some retailers in the US have turned to extras like virtual-reality headsets and touch-screen mirrors to give shoppers an experience they cannot get online.

Aventura Mall, a shopping complex between Miami and Fort Lauderdale in Florida, is using a nine-storey slide.

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A version of this article appeared in the print edition of The Straits Times on January 16, 2020, with the headline Malls dying? These in US have found a way to thrive. Subscribe

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