SINGAPORE - Ten Singapore technology small and medium enterprises (SMEs) are heading to Berlin, Germany next month (Sept) to showcase new products at IFA 2014, a mega international consumer electronics show.
Of the 10, two have developed new technology, which will be unveiled at the show.
For instance, Nanoveu's EyeFly3D technology will allow consumers to view brighter and sharper 3D content on mobile devices without using 3D glasses, and Touchjet has a pocket-sized projector that will allow users to transform any surface into an 80-inch, interactive touchscreen.
These companies will be led by International Enterprise (IE) Singapore and the Singaporean-German Chamber of Industry and Commerce (SGC).
Mr Jason Lim, group director for Technology Business at IE Singapore, said: "To capture opportunities in Asia Pacific, it is critical for Singapore tech SMEs to first build brand awareness in Europe and the United States as these two markets remain key influencers of consumption patterns worldwide.
"Our tech SMEs are in good stead to ride on this growth as many have leveraged Singapore's mature consumer electronics market to export competitive products that are well-received globally."
Five companies are exhibitors from last year, which shows how the importance of European and US markets are to Singapore tech SMEs.
IE Singapore and the SGC will also be inviting close to 100 buyers from seven European countries to meet these companies, in conjunction with the show.