LG reportedly poised to sell TV sets that can be rolled up

Curved TV screens from LG Electronics on display at the IFA consumer electronics show in Berlin earlier this year. The South Korean conglomerate is shifting its focus to future technologies, such as flexible displays.
Curved TV screens from LG Electronics on display at the IFA consumer electronics show in Berlin earlier this year. The South Korean conglomerate is shifting its focus to future technologies, such as flexible displays.PHOTO: BLOOMBERG

S. Korean firm hopes new product will lift fortunes: Source

TOKYO • LG Electronics plans to begin selling big-screen television sets next year that can be rolled up and put away like a poster, the centrepiece of an effort to revive an ailing business, according to a person familiar with the matter.

The envisioned 65-inch TV sets will retract automatically at the touch of a button like an automatic sliding door, the person said on condition of anonymity because it is an internal matter.

The sets will sport organic light-emitting diode or Oled screens, which produce crisper images and fold more easily than traditional LCD or liquid-crystal display panels.

LG is counting on so-called "rollable" and Oled TV sets to revive a consumer electronics business that is grappling with price declines and stiffening Chinese competition.

The South Korean conglomerate is shedding workers to streamline and refocus around future technologies, such as flexible displays. A prototype of the TV set displayed at LG's research centre in Seoul can be rolled up and stuffed into a box when not in use.

The company showed off the rollable screen technology earlier this year but next year will mark its first commercial release in TV sets. LG declined to comment when contacted.

Oled TV sets are estimated to account for just 1.1 per cent of the market this year, while LCDs claim almost 98 per cent, according to data tracker Statista. But unit shipments of Oled TV sets are projected to grow 70 per cent next year to four million from an estimated 2.35 million this year, it said.

LG is also preparing to make its mark on fifth-generation or 5G wireless technology, which is expected to revolutionise the mobile Internet and power up a plethora of gadgets from home appliances to cars.

LG will likely unveil its first 5G smartphone at next year's Mobile World Congress, the source said.

American telecom giant Sprint Corp announced in August that it is working with LG to bring a device that runs on 5G to the United States in the first half. Plans for its own home market of South Korea remain unclear, the person added.

While Apple Inc plans to hold off until at least 2020 before offering a 5G iPhone, Samsung Electronics is said to be planning to roll out its entry next year after first introducing three versions of its new flagship, to be dubbed the Galaxy S10. Samsung is also said to be working on scrollable and stretchable screens that could eventually go into smartphones. The company declined to comment on its progress.

Unlike Samsung, LG has no plans to introduce a phone featuring "foldable" screens next year, one person familiar with the matter said.

The company doubts the profitability of such a device, given the uncertainty of demand and the cost of producing such a large screen for a mobile gadget, two people said.

BLOOMBERG

A version of this article appeared in the print edition of The Straits Times on December 19, 2018, with the headline 'LG reportedly poised to sell TV sets that can be rolled up'. Print Edition | Subscribe