Lego to slash 8% of global staff amid sales decline in US, Europe

An employee in the Lego flagship store at Forum des Halles shopping centre, in central Paris. The Danish toymaker, known for its iconic coloured plastic bricks, said yesterday it would cut 1,400 jobs around the world before the end of the year. The c
An employee in the Lego flagship store at Forum des Halles shopping centre, in central Paris. The Danish toymaker, known for its iconic coloured plastic bricks, said yesterday it would cut 1,400 jobs around the world before the end of the year. The company currently employs around 18,200 people.PHOTO: EUROPEAN PRESSPHOTO AGENCY

COPENHAGEN • Danish toymaker Lego, known for its iconic coloured plastic bricks, said yesterday that it would cut 8 per cent of its global workforce after a drop in sales in the United States and Europe.

The company recorded a 5 per cent decline in turnover in the first half of the year to 14.9 billion kroner (S$3.2 billion), with net profit down by 3 per cent to 3.4 billion kroner.

The world-renowned brand has strongly diversified in recent years, moving into areas such as video games, a hit movie that will have several sequels, cartoons and Legoland amusement parks.

"In the process, we have added complexity into the organisation, which now in turn makes it harder for us to grow further," Lego chairman Jorgen Vig Knudstorp said in a statement.

The company would be turned into a "smaller and less complex organisation than we have today, which will simplify our business model in order to reach more children", he added.

But this would mean slashing 1,400 jobs around the world before the end of the year. Lego currently employs around 18,200 people.

"We are very sorry to make changes which may interfere with the lives of many of our colleagues," Mr Knudstorp said.

  • $3.2b

    Lego's turnover in the first half of the year, a 5 per cent decline. Net profit was down by 3 per cent to 3.4 billion kroner.

"Unfortunately, it is essential for us to make these tough decisions," he added.

The company said its revenue dropped in established markets such as the US and Europe, but grew by double digits in China, where it says it sees "strong growth opportunities".

Operating profit fell by 6 per cent to 4.4 billion kroner due to "lower revenues and increased costs".

AGENCE FRANCE-PRESSE

A version of this article appeared in the print edition of The Straits Times on September 06, 2017, with the headline 'Lego to slash 8% of global staff amid sales decline in US, Europe'. Print Edition | Subscribe