Lazada's chief business officer Hari Vijayarajan has been appointed as One Championship's new chief business development officer.

He will be responsible for helping to scale and grow the martial arts organisation across all key markets.

Chairman and chief executive of One Championship Chatri Sityodtong said: "As a seasoned leader and all-round nice guy, Hari will work alongside myself and the rest of our leadership team to scale One Championship into the first multibillion-dollar global sports media property in Asian history.

"Bar none, One Championship now has Asia's most seasoned and experienced leadership team in the entire sports media industry. These are definitely exciting times and I look forward to working with Hari in making One Championship the global leader in sports and entertainment."

Mr Vijayarajan will start his new role in January next year.

At Lazada, he was also executive vice-president and regional category leader of electronics (mobiles, PC, TV, camera, accessories), and helped to bring brands such as Apple, Samsung and Xiaomi on board.