Keppel unit, SmartOSC team up to promote e-commerce services

A Keppel unit is teaming up with e-commerce agency SmartOSC to promote its end-to-end e-commerce services to retailers across South-east Asia.

The unit is UrbanFox, an omnichannel logistics and channel management solutions brand, and a subsidiary of Keppel Telecommunications & Transportation (Keppel T&T).

The partnership aims to bring retailers seamless omnichannel solutions backed by SmartOSC's consulting, user experience and platform implementation practices, together with UrbanFox's logistics services and omnichannel management, Keppel T&T and SmartOSC said in a joint statement yesterday.

An omnichannel solution typically refers to the integration of a retailer's online and offline channels onto a unified platform, where inventory, sales and promotional campaigns can be managed across various marketplaces.

SmartOSC chief executive Thai Son said there has been "raving demand" from clients in Europe and North America for implementing omnichannel solutions to catch up with the new shopper generation.

"The same trend is happening across South-east Asia, and our partnership will help retailers in the region to implement the best practice for their new retail strategy."

SmartOSC has leveraged its e-commerce expertise, technical capability and scalable resources to meet the rapidly evolving needs of global brands and retailers.

It has partnered major consumer brands such as Courts Singapore, Lotte, Nestle and Friso to implement e-commerce solutions, which have enabled the brands to get to market faster, as well as to optimise sales.

UrbanFox, which is part of Keppel Logistics, looks at incorporating omnichannel strategies as part of services provided for business-to-consumer and business-to-business brands, to improve the efficiency of the brands' supply chains.

UrbanFox counts Kao Singapore and Mondelez among its clients.

Keppel T&T said the partnership is not expected to have any material impact on its net tangible assets or earnings per share for the current financial year.

A version of this article appeared in the print edition of The Straits Times on February 13, 2018, with the headline 'Keppel unit, SmartOSC team up to promote e-commerce services'. Print Edition | Subscribe