Home-grown logistics start-up sets sights abroad

UrbanFox managing director Joe Choa, seen here at the Keppel Logistics warehouse in Greenwich Drive where the logistics start-up's office and warehouse are located, says that increasingly, brands are asking third-party logistics players to help them
UrbanFox managing director Joe Choa, seen here at the Keppel Logistics warehouse in Greenwich Drive where the logistics start-up's office and warehouse are located, says that increasingly, brands are asking third-party logistics players to help them sell online, a trend he sees continuing as more firms realise the importance of having an online presence. PHOTO: URBANFOX

UrbanFox, which also helps firms sell online, making Vietnam and Malaysia its first stops

When consumers buy the popular Irvins Salted Egg snacks online, the entire shopping experience is being managed by a local logistics start-up that is making the most of the e-commerce boom.

UrbanFox takes product photos, writes marketing copy and then packs and delivers the products to consumers. Its one-stop service to help firms and consumer brands manage their logistics, sell in online marketplaces and deliver is proving a compelling business model.

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A version of this article appeared in the print edition of The Straits Times on August 21, 2019, with the headline 'Home-grown logistics start-up sets sights abroad'. Print Edition | Subscribe