SME Spotlight

Going against the grain to succeed

Pacific Forest Products boss Jason Chang said the quality of the company's Onewood is better than that of natural timber, while production cost is on a par. He wants to take Onewood global.
Pacific Forest Products boss Jason Chang said the quality of the company's Onewood is better than that of natural timber, while production cost is on a par. He wants to take Onewood global.ST PHOTO: YEN MENG JIIN

Pacific Forest Products created substitute for natural hardwood, amid timber supply threats

When Mr Jason Chang started his venture into the wood business, all he had was a table and a typewriter - and "no money".

Life was tough back in 1988 when he started Pacific Forest Products, a small and medium-sized enterprise (SME) engaged mainly in the trading of timber. Mr Chang remembered having to go around begging for a $30,000 loan for his very first order, which he eventually secured.

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A version of this article appeared in the print edition of The Straits Times on May 09, 2018, with the headline 'Going against the grain to succeed'. Print Edition | Subscribe