Firms work with A*Star to roll out personalised production

(From left) Dr David Low, chief executive of A*Star's Advanced Remanufacturing and Technology Centre, and Professor Tan Sze Wee, assistant chief executive of A*Star's Science and Engineering Research Council. ST PHOTO: ONG WEE JIN
(From left) Dr David Low, chief executive of A*Star's Advanced Remanufacturing and Technology Centre, and Professor Tan Sze Wee, assistant chief executive of A*Star's Science and Engineering Research Council. ST PHOTO: ONG WEE JIN
Seow Bei Yi
Business Correspondent
Updated
Oct 23, 2019, 07:42 AM
Published
Oct 23, 2019, 05:00 AM
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Imagine the day when a hand cream is packed just for you, with the product catered to your skin type.

That may happen soon, with Procter & Gamble (P&G) making plans to install a production line for its products, such as skincare brand Olay, that is able to "hyper-personalise" goods on demand down to a single unit.

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A version of this article appeared in the print edition of The Straits Times on October 23, 2019, with the headline Firms work with A*Star to roll out personalised production. Subscribe

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