Family jewellery business now a high-tech player

Mr Parthiban Murugaiyan has seen his traditional family jewellery business transform into a corporate player with cutting-edge technology, using innovations that tremendously reduce the manpower required, are cost-effective and time-saving, as well a
Mr Parthiban Murugaiyan has seen his traditional family jewellery business transform into a corporate player with cutting-edge technology, using innovations that tremendously reduce the manpower required, are cost-effective and time-saving, as well as boosting productivity.ST PHOTO: SHINTARO TAY

The only technology used when jeweller Parthiban Murugaiyan’s family jewellery business started in 1986 was a calculator, but innovation has since swept in and transformed the company.

Ishtara Jewellery, which sells gold and diamond items, now uses an inventory management tool to check and manage stocks and have them replenished promptly.

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A version of this article appeared in the print edition of The Straits Times on June 10, 2019, with the headline 'Family jewellery business now a high-tech player'. Print Edition | Subscribe