Ex-Googler carves out sweet spot on Amazon

Steven Yang's Anker sells tech products that are affordable and good enough to win trust

New staff during a team-building event at the Anker Innovations Technology office in Shenzhen, China. Anker sells products ranging from smartphone chargers to portable power banks on Amazon.com, and has reached a deal to put products in almost 4,000
New staff during a team-building event at the Anker Innovations Technology office in Shenzhen, China. Anker sells products ranging from smartphone chargers to portable power banks on Amazon.com, and has reached a deal to put products in almost 4,000 Walmart and 900 Best Buy stores in the US. PHOTO: BLOOMBERG
New: Gift this subscriber-only story to your friends and family

HONG KONG • After Mr Steven Yang left his coveted job at Google, he asked his mother whether he should take venture capital money to fund his business idea.

If his online consumer-electronics enterprise was a risky bet, she told him, go with the venture capitalists. But if building the business into something great was his destiny, he should use her money from a pharmaceutical career in China.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on May 22, 2018, with the headline Ex-Googler carves out sweet spot on Amazon. Subscribe