Ex-Googler carves out sweet spot on Amazon

New staff during a team-building event at the Anker Innovations Technology office in Shenzhen, China. Anker sells products ranging from smartphone chargers to portable power banks on Amazon.com, and has reached a deal to put products in almost 4,000
New staff during a team-building event at the Anker Innovations Technology office in Shenzhen, China. Anker sells products ranging from smartphone chargers to portable power banks on Amazon.com, and has reached a deal to put products in almost 4,000 Walmart and 900 Best Buy stores in the US.PHOTO: BLOOMBERG

Steven Yang's Anker sells tech products that are affordable and good enough to win trust

HONG KONG • After Mr Steven Yang left his coveted job at Google, he asked his mother whether he should take venture capital money to fund his business idea.

If his online consumer-electronics enterprise was a risky bet, she told him, go with the venture capitalists. But if building the business into something great was his destiny, he should use her money from a pharmaceutical career in China.

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A version of this article appeared in the print edition of The Straits Times on May 22, 2018, with the headline 'Ex-Googler carves out sweet spot on Amazon'. Print Edition | Subscribe