SME Spotlight

E-commerce firm Anchanto aims to be 'Bata of software'

S'pore-based solutions provider wants to be household name, sharing content globally

Anchanto CEO Vaibhav Dabhade says e-commerce is blurring boundaries and "you've got to cover wherever there is large consumption".
Anchanto CEO Vaibhav Dabhade says e-commerce is blurring boundaries and "you've got to cover wherever there is large consumption".

Like many others before him, e-commerce solutions provider Anchanto's Indian chief executive Vaibhav Dabhade mistook Swiss multinational shoemaker Bata for a local company.

"When I came to Singapore 15 years ago, one of my biggest realisations was that Bata is not an Indian company," said Mr Dabhade, who was raised in a village in India.

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A version of this article appeared in the print edition of The Straits Times on May 30, 2018, with the headline 'E-commerce firm Anchanto aims to be 'Bata of software''. Subscribe