Commentary

Dyson powers on after scrapping electric car project

Dyson's Hullavington campus in Britain, where derelict airplane hangars were recently restored and transformed into modern workspaces. The campus had been earmarked as the development site for the firm's electric vehicle - complete with plans to inst
Dyson's Hullavington campus in Britain, where derelict airplane hangars were recently restored and transformed into modern workspaces. The campus had been earmarked as the development site for the firm's electric vehicle - complete with plans to install test tracks for different terrains and a high-speed runway - and hundreds of automotive staff moved there in June last year. PHOTO: DYSON
A section in Dyson Singapore's motor manufacturing facility in Pioneer Crescent. Dyson's electric car project was scrapped as it was not commercially viable, said company founder James Dyson. This came barely a year after the company said it would ma
A section in Dyson Singapore's motor manufacturing facility in Pioneer Crescent. Dyson's electric car project was scrapped as it was not commercially viable, said company founder James Dyson. This came barely a year after the company said it would manufacture the car in Singapore, where the firm has been headquartered since May. ST PHOTO: ALPHONSUS CHERN
New: Gift this subscriber-only story to your friends and family

A working version of the Dyson electric vehicle (EV), described by founder James Dyson as a "fantastic electric car", sits in the idyllic English countryside, covered up and never to hit the roads. But its journey will not end there.

While senior executives at Dyson say there aren't fixed plans yet on what to do with the prototype of the car, the stillborn project is not so much a failed venture as it is a valuable learning point for the British technology company.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on November 30, 2019, with the headline Dyson powers on after scrapping electric car project. Subscribe