SMESpotlight

At local haulage start-up, customers set the prices

Maritime and logistics start-up Haulio co-founders Sebastian Shen (wearing watch) and Alvin Ea.
Maritime and logistics start-up Haulio co-founders Sebastian Shen (wearing watch) and Alvin Ea.ST PHOTO: NG SOR LUAN

Haulio adapts Uber approach to help grow container truck firms

Ride-hailing and bike-sharing platforms have entrenched themselves in many countries, including Singapore. And the trend has now spread to container trucks.

Local start-up Haulio - which is targeting users in the supply chain - has a Web portal that functions like a consumer-focused ride-hailing or bike-sharing platform.

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A version of this article appeared in the print edition of The Straits Times on May 02, 2018, with the headline 'At local haulage start-up, customers set the prices'. Print Edition | Subscribe