Alibaba bets on Frenchman for Lazada's S-E Asia growth

Mr Pierre Poignant has in-depth experience in each of the South-east Asian markets but still has a regional view, says Ms Jessica Tan, co-CEO of Chinese finance house Ping An Group and a former McKinsey colleague.
Mr Pierre Poignant has in-depth experience in each of the South-east Asian markets but still has a regional view, says Ms Jessica Tan, co-CEO of Chinese finance house Ping An Group and a former McKinsey colleague.PHOTO: BLOOMBERG

CEO has helped firms with digital transformation, and boasts deep knowledge of industry and region

HONG KONG • In December, Alibaba Group Holding put Pierre Poignant in charge of Lazada, the subsidiary spearheading the Chinese e-commerce giant's high-stakes South-east Asia expansion.

The choice was out of character for several reasons.

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A version of this article appeared in the print edition of The Straits Times on March 05, 2019, with the headline 'Alibaba bets on Frenchman for Lazada's S-E Asia growth'. Print Edition | Subscribe